The Working Class Owner – When the builders / revealers were persuaded by the contemporary explained opinion typically expressed by architects and designers, that they must build houses in the way moderné such houses were rejected by the public. The movement moderné in architecture and drawing in the years 1930 was a fashion I distill. ‘The tomorrow village’ in the Exhibition of Ideal House of 1934 understood houses built by Wates, Morrells, Berg and others that were in the style of moderné. Coates of Wells was the architect ordered by Lawrence Berg, and Arthur Kenyon for John W. Laing to produce contemporary drawings that presented houses what +had it gave elevations and flat roofs. In spite of the extensive promotion, they did not like the style because (96) was considered too austere.

The catalog of Ideal House for 1934 shows all the houses in the village of demonstration to be covered when with it was tiled by the apartment and the plain walled so much in angular styles as in bent by the flow. They had smooth white walls and great windows from steel projected in the style of worship of the contemporary sun. The houses covered with tiled by the apartment were announced like the offer of the advantages of ‘a whole floor of the extra space, and enchanting it means it is delighted out… in order that the open one to receive his meals, and… the fresh air to sleep al”; completely that in Molesey of the West of 395£ of Howard Homes! (97) the announcements copiers in the paperback 1934 described a house Morrells like ‘the sensation of the Demonstration 1934, the wide prominent window of the wall does not give in the sun any possibility of the escape’ (98).

Sir W. Lane described like a figure of famous health by John McDonald, writer in architectural matters in the moment, said ‘the roofs that are flat they do not obstruct the entry of the solar light in the rooms of the houses the buildings opposed up to the same point that do the roofs higher paved, and so the solar light gets these rooms of the very time in the morning and afternoon when the house is more worn-out.’ (99) a photography in the book of McDonald the Modern Accommodation illustrates like a paved roof can blockade the solar light of a house through the street (100). A year later the builders carried out his mistake, and in the Exhibition of Ideal House 1935 there was only a house in the style of moderné but different they were shown with his some got elements (101). The modernism had been watery like the English public it was not prepared to do the great imaginative jump and it was happy to be kept by the nostalgia. In the Exhibition 1935 to look bent still it was remaining and a house is shown with a flat roof, but it is hidden behind a wall. The attempt of dictating the style for architects and it was defeated designers by the public who clearly did not want to buy a home built in the style of moderné